![]() The third choice includes several keywords but doesn’t send a strong value message. The first two choices above fall into the trap of defaulting to current position title and employer. Technology Sales, Solutions Selling, Domestic & International Customers.Fairly common but weak choices include listing only your current position title and employer. You might find many choices that hit one of the two major goals, but often not both of them. Ideally, your headline options will include two main focus points: keyword-rich content and an employer value message. How can you tell what headlines for job seekers would fail the “test” as best LinkedIn headline examples? Four of the first five words highlight benefits you could gain from using LinkedIn. Here’s one example of what you might see. LinkedIn’s own use of headlines to catch attention could give you a clue as to how to use a value message to attract attention. On the other hand, you should pay close attention to what they do provide, so you can ensure that you touch on the most salient terms and concepts. NOTE: Job postings don’t always provide as much helpful guidance as you might like in terms of what you need to focus on for your LinkedIn headline. However, a reader could well assume this means aspects such as fiscal prudence, focus on profit (revenue that exceeds costs), changing financial benchmarks, and so on. The second implies a value that isn’t explicitly stated, by its emphasis on achieving business goals and seeing emerging trends. The first and third examples include target keywords and an employer value message. Scope: General management, supply chain, warehouse & distribution, inventory, safety & compliance. VICE PRESIDENT, OPERATIONS: Drive focus on operations excellence to increase profits and efficiency.Financial analysis & forecasts, reporting, tax, controls, M&A, and regulatory requirements. CHIEF FINANCIAL OFFICER: Thought leader, business partner, and financial trend spotter with focus on business goals.Strategies that drive revenue growth, profitability & market development. SALES DIRECTOR: Deliver best-in-class sales performance and expansion into target key accounts.You don’t need to use all the space you can take up what you need within that amount. LinkedIn allows up to 220 characters and spaces for headlines (increased from 120). What are some best LinkedIn headline examples that “make the cut”–that is, merit the term “best” because they work? Show how well you fit the employers’ needs–in other words, the value you offer them.Set you apart from your competition–other job seekers who are aiming for the same kind of roles you are.Catch the attention and interest of your target audience–most likely recruiters and hiring managers. ![]()
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